New York

The tourism industry in New York is active and diverse, enticing tourists from all over the world. The state is home to well-known attractions that bring millions of tourists every year, including the Statue of Liberty, Times Square, and Niagara Falls. The world-famous museums and galleries in New York City are evidence of its cultural wealth, and the lovely Finger Lakes region and the breathtaking Adirondack Mountains provide scenic splendor and outdoor adventures. All travelers will have an exceptional and exciting time in New York, which provides a growing culinary scene, Broadway performances, and a vibrant nightlife.

The website deliberately makes use of the recognizable I Love New York logo to encourage visitors and draw in potential travelers. The logo is widely displayed on the site, and its instantly identifiable style is used to evoke feelings of excitement and familiarity. The website attempts to establish a strong visual relationship with the state and its range of attractions by combining the logo into numerous areas and graphics, such as banners, photos, and buttons. The logo is also used on the website as a call to action, urging visitors to check out the various areas, attractions, and events that New York has to offer. The website’s persistent use of the I Love New York logo results in a memorable branding experience that encourages visitors to book their travel and fully immerse themselves in the city.

New York

Client

New York Department of Economic Development