Known for its stunning white sandy beaches and clear emerald-green waters, Panama City Beach offers a wide range of attractions and activities for visitors. The main highlight of Panama City Beach is its pristine coastline, stretching for approximately 27 miles along the Gulf of Mexico. The beaches are renowned for their soft sand, and the crystal-clear waters provide excellent opportunities for water sports. Apart from its natural beauty, Panama City Beach offers a lively and vibrant atmosphere. The city boasts numerous restaurants, bars, and nightclubs that cater to a variety of tastes and preferences.
The website had to reflect the vibrancy of the destination as well as the essence of “Make It Yours.” This is the idea that Panama City Beach offers something for everyone and allows visitors to tailor their experience to their own preferences and interests. The website had to include avenues into the site by highlighting personalized recommendations, engaging visuals, interactive content, and a strong focus on social media.
Using this as our foundation, the team created a dynamic and engaging site that emphasizes the personalized nature of visiting this coastal destination. By showcasing the diverse range of activities, attractions, and amenities available, we wanted to encourage visitors to create their own unique experiences.