Austin.

It’s not called the Live Music Capital of the World for nothing. Austin is packed with venues, artists, and creative energy that needed a website to match. Visit Austin’s brand is minimal and bold, with strict use of one logo, two colors, a single type family, and a curated photo library. This constraint became a creative asset, guiding a design that feels true to the brand and easy for visitors to explore. Large visuals, intuitive navigation, and clear calls to action invite users to dive in and discover more.

Austin’s tech-forward culture allowed for smart, flexible design choices. A mobile-style sticky nav promoted exploration while highlighting attractions and events. Fullscreen photography and bold type gave the site personality without clutter. Black provided a clean backdrop, while subtle red and neutral accents supported links and interaction. With smooth scrolling, interactive widgets, and a layout built for discovery, the site captures Austin’s spirit in both form and function.

Website