Bloomington.
Bloomington, Minnesota Travel & Tourism had a bold new brand and needed a website to match. This wasn’t just a fresh coat of paint. It was a full rebuild to show off their energetic new identity and invite travelers, meeting planners, and locals to explore everything the city has to offer. With a mix of custom design, a flexible content system, and enough personality to hold its own next to Mall of America, the new site brings the brand to life in a big way. The client’s goal was simple: inspire people to visit. Ours was to make sure they enjoyed the trip before they even packed a bag.
We introduced their new logo, color palette, icon system, and photography through a layout that feels just as bold as the destination. The site includes interactive planning tools, event calendars, maps, and content built for multiple audiences, all wrapped in a user experience that feels fast, smart, and surprisingly fun. Custom patterns and a ten-point starburst—pulled directly from the logo—bring extra flair throughout. It’s flexible, future-ready, and easy for the Bloomington team to manage. And when we presented the homepage, the reaction said it all: we nailed it. Not bad for a site that had to deliver diamond-level hospitality with every scroll.
