PRS – Multiple Sites.

Pacific Retirement Services has been doing the whole “thoughtful innovation” thing long before it was cool. With more than 50 senior living communities across the country, they needed more than a website. They needed a strategy. We started with a complete redesign of their main site, bringing their legacy, warmth, and forward-thinking mindset to the forefront. But the real magic was behind the scenes, where we helped build a smarter system for how their entire digital ecosystem could scale alongside their growing portfolio of communities.

Instead of designing dozens of one-off sites, we created two flexible WordPress templates that could stretch and adapt to fit the needs of each community. These modular templates allow PRS to launch new websites with ease, while still giving each location its own voice, photography, and content. The system is simple enough for their team to use, but robust enough to grow with them. Fifteen community sites are already live, and the process is smooth enough that future launches will not break a sweat or the budget. It is strategy that works hard behind the scenes so their team can focus on what matters most: building places people love to call home.