Potter County.
They don’t call it God’s Country for nothing. Potter County is a wild and wonderful escape for outdoor lovers, packed with ten state parks, two federal parks, and over 400,000 acres of state forest to explore. Hiking, biking, horseback riding, fishing, swimming, boating, stargazing, cross-country skiing—it’s all here and then some. Whether you’re chasing trails or chasing stars, this place delivers the kind of raw, natural beauty that sticks with you long after you leave.
The logo needed to feel like it belonged out there in the elements. Rugged and ready, it had to speak to adventure seekers who aren’t afraid to get their boots muddy. Inspired by the landscape, the design is multi-layered and built to last, just like the gear you trust when you’re deep in the woods. It’s a mark that feels weathered and worn in all the right ways, like something that’s traveled with you and is always waiting to guide you back.
