Albany.

Albany, New York is a city where deep roots and fresh perspectives go hand in hand. As the oldest continuously chartered city in the country, it wears its history proudly while continuing to evolve as a vibrant cultural hub. The new logo for the Albany County Convention & Visitors Bureau reflects that dual spirit. Designed as a custom logotype, the mark leans into elegant, expressive letterforms that feel both historic and handcrafted. Inspired by the city’s popular tulip festivals and love for ornate details, the typography blooms with personality and charm.

Rather than relying on an icon or symbol, the strength of the logo lives in its sculptural letterforms and refined presence. The floral-inspired script nods to Albany’s Dutch heritage and creative soul, while the official blue and orange palette ties the mark directly to the Bureau’s visual identity. It’s a logo that feels rooted yet refreshed, confident yet welcoming. Built to lead with elegance, the mark sets the tone for a destination that’s proud of where it’s been and excited about where it’s going.

Client

Albany Convention & Visitors Bureau