New York.
New York State has no shortage of reasons to visit. From global icons like the Statue of Liberty, Times Square, and Niagara Falls to the peaceful beauty of the Finger Lakes and the Adirondack Mountains, the state offers something for every kind of traveler. Whether it’s exploring world-class museums, catching a Broadway show, discovering a vibrant food scene, or hiking through scenic trails, New York delivers experiences that are exciting, unforgettable, and uniquely diverse.
At the center of the website’s design is the iconic I Love New York logo. More than just a brand mark, it serves as a visual connector between the site and the spirit of the state itself. The logo appears throughout the experience, woven into banners, buttons, and imagery to spark recognition and build emotional connection. It also doubles as a call to action, inviting users to explore more deeply and plan their next trip. By using the logo consistently and intentionally, the site reinforces New York’s identity while guiding visitors through a seamless and inspiring travel journey.
Client
New York Department of Economic Development
